A new global sales report shows that Apple and Samsung once again dominated the smartphone market in 2025 with Apple securing seven out of the top 10 best‑selling devices worldwide and Samsung taking the remaining three spots underscoring the continued strength of both tech giants.
At the top of the chart Apple’s iPhone 16 emerged as the world’s best‑selling smartphone of the year thanks to strong demand across major markets including the United States China and Western Europe. The iPhone 17 series launched in September also posted robust sales with the base iPhone 17 model showing notably high growth compared with earlier releases.
Apple’s success was driven by a mix of premium features and broad appeal. Upgrades like a 120 Hz refresh rate and larger base storage helped attract buyers while the more affordable iPhone 16e broadened the company’s reach by offering a lower‑cost entry into Apple’s ecosystem.
Samsung also made a strong showing with its Galaxy A16 5G ranking as the best‑selling Android smartphone of 2025 and the Galaxy S25 Ultra earning a place in the top 10. That lineup highlights Samsung’s success in blending budget‑friendly devices with flagship‑level offerings to compete in a crowded market.
Overall the combined performance of these models reflects a global smartphone market still heavily led by Apple and Samsung as consumers continue to upgrade devices and seek the latest features across price segments.
